Short and Sweet

 

The Evolution of Saks

Pentagram has recently launched the new Saks Fifth Avenue brand. The new brand was evolved from Tom Carnese's script from 1973. The logo was then sliced into a grid of 64 squares that can then be arranged in more ways than the number of electrons in the known universe. [via Brand New]

Filed under: Corporate Identity Design Fashion
11
To Posterous, Love Metalab